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6 Best Interactive Marketing Companies’ Campaigns

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Improve Audience Engagement with Interactive Marketing Companies

Interactive advertising is a promotional technique that allows some element of feedback from those to whom the advertisements are directed. This feedback can provide the advertiser analytical data that can be used to improve the advertising methods being used to better target customers. There are many types of interactive advertising but they all should have certain essential elements. Interactive advertising should attract an audience, improve site traffic, increase engagement and improve conversion rate. To take full advantage of all of the tools available you may want to consider using an interactive marketing agency. Digital marketing firms and top interactive agencies that are familiar with all of the types of interactive advertising available can help you select those that are best for your campaign.

Interactive Advertising Techniques Online Marketing Agencies Use

You might be wondering what some of these interactive advertising methods are and which the best to use for your company are. The following are just a few of the interactive methods a web marketing agency may use:

  • Quizzes, polls, and surveys: These interactive tools can be used to test your audience’s knowledge or opinions on a particular topic and provide them with the results so they can compare results to those of other users.
  • Calculators and configurators: Interactive tools that can assist your customers with estimating and comparing the costs of various product features. They can also be used to evaluate the benefits of purchases they may be considering.
  • Interactive infographics and data visualizations: An animated, navigable infographic can be both entertaining and provide data in a context that is easy for your audience to understand.
  • Interactive videos: Videos are a great way to build brand recognition. You can also provide potential customers with a 360-degree view of the goods, services, or experiences you offer. Informative and entertaining videos are remembered as well as shared by your audience.
  • Virtual reality and augmented reality overlays: Use technological advances to take your audience into a unique world and provide them with a wow factor that makes sure your brand is remembered.

High-tech advances like scrolling video or virtual reality can help your brand stand out from the crowd but interactive content doesn’t have to have loads of bells and whistles to contribute to your marketing goals. Even the simplest formats if used correctly can be beneficial in helping you identify what consumers want and help to increase sales.

Six of the Best Interactive Marketing Agencies Campaigns

  1. Europe it’s just next door

  1. Coke “The Invisible Vending Machine”

  1. Insane human curling by BIC

  1. Hell Pizza

  1. Doritos Roulette

 

 

  1. Chipotle “Unneces-scary”

Tips for Starting Your Own Interactive Marketing Campaign

You may not have the budget to hire a web marketing agency but this doesn’t mean you can’t conduct an interactive advertising campaign. Here are a few tips to keep in mind to start your own interactive campaign instead of hiring a creative ad agency:

  • Create a campaign customers care about: Your interactive advertising campaign should amuse, excite or bring out some sort of passion in people. The audience has to care in order to get them to engage.
  • Pick the right platform: Different social media platforms have different strengths, purposes, and even cultures. You need to select the platform that best suits your campaign. What works well on Facebook may not do as well on a different platform.
  • Advertise across multiple mediums: You don’t have to limit your campaign to one medium. This will help spread your campaign to more than just one area. Advertising across multiple mediums can also help spread your campaign into the public awareness.
  • Plan how you will measure the impact of your interactive content: The number of downloads, social shares, and Google Analytics data can help you set performance targets initially. However other analytics capabilities, like click tracking, engagement scoring, and behavioral tagging may prove beneficial as well.

With customers desiring more personal advertising experiences and businesses wanting to increase audience engagement and improve conversion rates the demand for interactive marketing companies will increase for the foreseeable future.

Learn what are the methods a web marketing agency can use to draw more attention to a product today!


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