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The Role of a Full Service Advirtising Agency

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Full Service Advertising Agency

Advertising has changed tremendously over the past years. Digital advertising is poised to pass television within a year or two at most. The number of different platforms available to advertise your products has increased tremendously. Incorporating several different methods of advertising into your overall strategy can provide excellent results when done correctly. However, not everybody is an expert on the different methods available and many business owners don’t know what the best methods and platforms are for their particular product. Full service digital agencies are a good option if hiring one can be fit into your budget.

The Role of Full Service Advertising Agencies

Essentially the role that a full service digital agency fulfills will be determined by your particular needs. By definition a full service agency can provide the full spectrum of advertising services including developing a digital advertising and marketing strategy, media purchasing, web design, search engine optimization, content marketing, social media marketing and analytics. Just because they offer all these different services doesn’t necessarily mean that you will use them. You will only use those that fit your particular needs. Some digital marketing statistics can influence what services you elect to have a full service digital marketing agency provide. For example content marketing generates 3 times as many leads as traditional outbound marketing but here’s the kicker: it costs 62% less. Three times as effective at less than half the price makes including content marketing in your strategy a no-brainer. Add to that the fact that visual content is over 40 times more likely to get shared on social media than other types of content and including some video content in your advertising strategy seems makes sense. The following links are to case studies from a full service agency that includes the specific roles it played in each campaign:

Full service digital agencies adapt to whatever role they need to in order to provide your advertising requirements.

Tips and Suggestions for Choosing a Full Service Digital Agency

Before you set out to hire an agency, make sure you know what your goal are and what you are trying to achieve. This will make it easier for the agency to start designing a strategy. Here are a few tips to keep in mind as you work on a list of potential agencies you can use:

  • Choose top interactive agencies from those familiar with the industry your business is in. They will already be familiar with many of the problems that may be encountered
  • Make sure the agency understands the market you are targeting. This will enable them to develop a more efficient campaign
  • Look at case studies of previous jobs the agency has done
  • Check some references from past customers and see what their experience was like with the agency
  • Ask who will actually be responsible for developing your advertising campaign and get some information about their experience and background

Doing your homework and asking questions will provide you with the best chance of hiring a full service advertising agency you will be happy with!


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