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Top Branding Agencies 2016

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brand marketing agency to hire

What Do Branding Agencies Do?

A branding agency is a company that specializes in creating and launching brands, as well as rebranding. Their job is to create, plan and manage branding strategies but can also involve advertising and other forms of promotion. Branding is the process of developing a company’s brand, including a name, identity system and messaging platform. A digital branding agency will take these elements and use them to develop a brand message. They will also spread the company’s brand message using marketing campaigns. A brand tells your customers what they can expect from your products and how you are different from your competitors. A good brand creates trust and emotional attachment and is an essential element for a company regardless of the industry they are in. How important is branding? Interbrand, a branding consultancy valued the top five brands in the world as follows:

  • Apple: $170.27 billion
  • Google: $120.31 billion
  • Coke: $78.42 billion
  • Microsoft: $67.67 billion
  • IBM: $65.09 billion

What’s the bottom line? Although your brand might not be worth as much as the five listed above it is still important enough to consider hiring a professional brand marketing agency or some of the best digital design agencies to help you with branding support.

Finding the Best Branding Agency

Once you have decided to hire a branding agency, you will be faced with selecting the best one for your needs from the many available options. Developing and promoting your brand isn’t something that you can have done by any advertising agency. Branding has changed over the last few years and it requires a specialist to do the job effectively. The following are some tips to keep in mind when choosing an agency to assist you with any branding problems:

  • Check references: When you are considering an agency for branding services talk to some previous clients about their experiences with the firm.
  • Review some case studies: Look over some of the agencies case studies to see the type of work they do and if it is along the lines of what you want
  • Don’t over look the little guys: The biggest or best known interactive marketing companies got where they are because they are good at what they do. However this doesn’t mean that they are automatically the best for you. Big agencies will most likely come with a larger price tag as well. Look at some of the smaller agencies as well. Many of them are also very good and you are more likely to receive first priority.
  • Be clear on what you want: In order to choose the best firm for you it is important that you know exactly what it is you want to achieve. It will make it easier for you to determine which agency can fulfill your needs and will enable any firm you work with to do a more effective job.

5 Top Agencies for Branding

One way to help you choose a brand agency is by checking reviews online. Sites such as Google+ and Yelp are good places to start looking for agency reviews. Here are links to reviews of five of the top brand marketing agencies:






Good branding agencies with the right strategy and approach will have a positive impact on your business and improve customer relations.

Learn what are branding agencies, about the advantages of hiring and how they can help you today!

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