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What These Digital Advertising Agencies Have Done Will Blow You Away

Category : Advertising Agencies
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Digital Advertising Agencies

Digital Advertising is the term used for the marketing of products or services using digital technologies. The majority of such marketing activities takes place on the internet but may also include display advertising, mobile phones and any other digital medium. Internet advertising appeared in 1994 with limited success. Its development since then has changed the way businesses use technology for digital marketing of their products and services. Digital advertising campaigns are becoming more common as digital platforms are incorporated into marketing plans more often. This has given rise to online advertising agencies and social marketing agencies that provide these new marketing services. Digital ad interactive agencies may be involved in providing many different services such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, campaign marketing, social media marketing, e­mail direct marketing, e-books and any other form of digital media.

A Few Interesting Statistics That Reflect the Growth of Digital Advertising

  • Smart phones and tablets are now responsible for 64% of the time US consumers are online
  • In 2002 the United States spent around $6 billion on online advertising. By 2005 the amount spent on digital advertising had grown to $12.5 billion. It is estimated that in the U.S. the amount spent on digital advertising in 2016 will approach $70 billion.
  • The first web page on the internet was built at CERN, and went online on 6 August 1991. In August 1995 there were 18,957 websites online and by August 1996 there were 342,081. In 2014 the number of websites hit 1 billion but dropped soon after. Only about 25 percent of these sites are active.
  • In December 2005 the number of global internet users passed 1 billion. Global internet users in 2012 reached 2.5 billion and that number is expected to exceed 3.5 billion in 2017.
  • The growth of digital advertising has been amazing and it is going to continue to grow

Cool Digital Advertising Campaigns

There is so much content available now that you have to take some extra steps to get noticed. The following are four cool digital advertising campaigns that attract attention including at least one that will make you say this is crazy:

  1. Volvo Trucks: The Epic Split feat. Van Damme

  1. Ecovia: Stop the Violence, Don’t Speed

best digital advertising agencies

  1. Dermablend Professional- Tattoo Cover Up Makeup: Go Beyond The Cover

  1. Friskies: Dear Kitten

A digital advertising agency will need to examine a lot of different factors to come up with the right campaign for a company’s products.

Starting Your Own Digital Ad Campaign

You don’t need to have an interactive advertising agency working for you to start your own digital ad campaign. Here are a few tips to keep in mind when starting an advertising campaign online:

  • Find cheap and creative content: Creative content does not have to be expensive. There is good quality content that is affordable on sites such as Elance and Fiverr.
  • Provide good content: This isn’t new. If you have heard it once you have heard it a hundred times. Having great content is one of the best things to get a digital advertising campaign started off right.
  • Incorporate YouTube videos into your strategy: Google owns YouTube and using YouTube videos in your digital advertising can help get you ranked higher.
  • Search Engine Optimization: You can increase your leads and grow your business by optimizing your website for SEO.

Put the work in and do the research required and there is no reason why you can’t get a good campaign going even if you don’t hire one of the digital advertising agencies out there!

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