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What You Didn’t Know about the Best Digital Media Advertising Agency

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You Might Need a Digital Media Advertising Agency

Digital advertising has changed and grown in the past few years. A digital marketing strategy is essential if a company wants to remain competitive. The types of digital advertising available are increasing as are the different platforms for advertising. Over one-third of CMOs think that 75% of marketing will be spent on digital advertising in the next five years. Television is still where the most is spent on advertising, but digital is closing in rapidly and will soon hold the number one spot. Although most companies are now aware of the need for online digital advertising they aren’t always sure how to approach it. If it is within the budget, hiring digital media companies to handle your online advertising can be well worth the expense. The best media agencies can assist you with a variety of important services. This may include media planning and buying, research, market information, sales promotion assistance, campaign development and creation of advertisements. Digital marketing skills are in high demand and it isn’t unusual for an agency to outsource some of the services it offers. Some statistics that reflect digital advertisings growth and direction are shown here:

  • The top 5 local marketing tactics for 2016 are: social media marketing, search engine optimization, mobile-friendly website, Facebook advertising and search engine advertising.
  • Internet advertising will grow by 10% in 2016.
  • Of the roughly 7 billion people on the planet 5.1 billion own a cell phone, but only 4.2 billion own a toothbrush.
  • By 2019, mobile advertising will represent 72% of all US digital ad spending
  • Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion.

Before You Hire a Media Ad Agency

Before you start looking for media advertising companies and asking their interactive marketing services for help you need to determine what exactly it is that you want to achieve. This might be better SEO rankings, increase brand awareness, improve audience engagement or something else. You won’t be sure exactly what type of service you need until you have specific goals. You should also figure out what your approximate budget will be. Also familiarize yourself with the terminology and processes involved in online marketing so that you know the right questions to ask as well as what to expect in the way of results and reports. Agencies often set prices based on what they feel a client can afford so it will be to your benefit to have some idea what the industry norm is.

Tips for Selecting a Digital Media Ad Agency

It can be difficult to find the right agency to meet your requirements. The best known marketing and social media advertising agencies may also be some of the more expensive ones. Not every agency handles all aspects of digital advertising. You will want one that is familiar with your industry and the particular service you require. State upfront exactly what you want and expect. A good digital agency will let you know if they have the capabilities to provide the services you require. The following are some tips to help you select the right digital ad agency for you:

  • Do some research on the agency: Check out some customer reviews of the agency, preferably on a platform they are not affiliated with. Also take a look at their LinkedIn profile and see what kind of activity and comments they are receiving.
  • Look at the agency’s website: A poor website doesn’t necessarily mean they can’t provide the services you need. However while the quality of an agency’s website alone isn’t enough to base a decision on, it can be useful information when considered along with other information
  • Review some of the agency’s case studies: Take a look at other jobs the agency has done. Not only will you be able to see what level of quality they provide, you can see if their overall style suits you.
  • Meet the advertising team: An agency sales rep may say anything to get your business. If possible try and meet the actual people who will be providing the digital advertising service you need.

What’s the bottom line? You can’t be 100% sure you are selecting the best digital media advertising agency for you but you can improve your chances by doing your homework!


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